Showing posts with label letter of inquiry. Show all posts
Showing posts with label letter of inquiry. Show all posts

Monday, June 15, 2015

Should you use a templated proposal?

It depends on what you are calling a template.

Periodically I have people ask me to write a template for them to use to reply to RFPs or LOIs (Letters of Inquiry or Introduction). What they seem to see as a template is a one-size-fits-all canned response, like a sales letter, that they can send out shotgun-style to multiple grantors.

In some cases, they will send me to their "about" or Facebook page and tell me to use that wording verbatim, but "put it into a grant format."

It would oh-so-easy for me to just add a couple of paragraph headers and collect a few bucks and move on.

The problem with that is the client would probably never win a grant with it, and here's why.

All Requests for Proposals (RFPs) and all grantors are different.

It follows then that there will be differences in the verbiage in your application. While they may have a similar macro-focus their goals will be different.

Take youth program funding for instance. That's a macro-category. To one funder that may mean providing money to purchase tablets or laptops. The next one may see it as providing after-school care.

If you send out your canned LOI, but none of your programs address laptops or after-school care, you just wasted your time.

What CAN be templated or reused.

When I think of a template I think of the headings in an application or proposal. Things like program descriptions, statistics,  board member biographies, prior year outcome reporting, annual reports and organizational history tend to stay fairly constant for at least a year, and these can be pasted into a proposal.

Most RFP's have sections for these things. Statements of need can utilize statistical reporting such as population, race, age or gender percentages, income profiles of the targeted populations, etc. That wording can be pretty much left as is for as long as they are accurate.

Other things will have to be written so that they apply to the specific grantor.
   
Program descriptions and goals tend to stay pretty much the same, but sections of them may need to be highlighted or even extracted to show relevancy to the grantor's goals.

Board members, key personnel and their bios usually don't change much for at least a couple of years  but should still be reviewed and any additions or subtractions noted such as promotions or a change in title.
   
Notice that I don't include the executive summary as a static document. If the proposals are slightly different the executive summary will also change. That's why it's called a summary. Sections of it might not change, but it should still reflect the proposal you are submitting.

I distinctly remember one summary I read that was still talking about funding for an event that had happened several years in the past. I do a lot of these documents, and I always verify that all, and I mean all, of the information is up-to-date and applicable to the grantor.

So the answer to the title question is a qualified maybe.

If the grantor or the request you are sending, say for assistance with a capital campaign, is exactly the same you could get away with sending out nearly the same proposal or LOI to several grantors during the year. If not, you may need to do a substantial rewrite.

BTW - Do be sure you have the right grantor's name in your executive summary or request for funding. I remember one person who used a foundation's name in the original LOI, and then hit "send to all" to seven different funder  prospects. Awkward!


Questions or comments?  Drop me a line at rightwords@ida.net

Monday, July 7, 2014

Is your LOI killing your grant opportunities?

Many foundations require an LOI, or letter of inquiry. This is your one and usually only chance to make a good first impression. Since I edit a lot of these for clients in my business, I have seen a pretty good cross-section of  approaches, and some things stand out.

Many LOI submissions read more like a letter to a friend than a proposal outline. Others almost sound like the writer is bored with having to write it in the first place.

The LOI is essentially an executive summary of your longer grant proposal, not a "Hi, nice to meet you" social media post, or a mere formality. It needs to stimulate the grantor's interest in inviting you to submit a full proposal.

LOI submissions are normally size limited. Some online submissions are as short as one page, but in general they run from two to four pages. Some grantors give you a maximum length, but in general, if your pitch can't be synopsized in three pages, it may be too long or more properly, not focused enough. I have yet to see any grantor request more than five pages.

Others don't follow the specific instructions from the grantor. If they say "do not include graphs or charts" that's what they mean. Requesting a "brief program overview"  means hit the high points. If they want a full program explanation they will ask for it if your LOI is selected for follow-up.

Many LOI writers don't address the grantor's field of interest. This is a common failing of the templated or boilerplate LOI. Just as in every other life event, one size usually doesn't fit all. You may know that your program or organization is a good fit, but the grantor doesn't know how or where you will fit in, so you need to tell them. This is particularly true if the grantor is funding several fields of interest.

You need to stand out from the crowd. If you have a particularly novel problem-solving approach, highlight it. LOI's today need to address outcomes, either existing or planned. If you have outstanding results, at least allude to them to pique the grantor's interest in knowing more.

Should you include a specific monetary request or target?  In general, yes, but it has to be done correctly. If your program is budgeted to need $50,000, but the grantor doesn't award above $10,000, you will need to mention where you expect to get the other 40K. Some LOI's require it.

Some grantors don't want a specific number, but in general they will include that information in the LOI guidelines. If they don't, it never hurts to pick up the  phone or email them to ask for clarification. You can also review their previous grant awards to get a sense of how much they are likely to consider reasonable.

Your LOI is sort of the nonprofit equivalent of a sales letter. You need to strike a balance between sounding like a late-night commercial and taking the reader for granted. You need to show there is a benefit to the grantor in partnering with you rather than the other fifty organizations that submitted LOI's for consideration.

The LOI is an important fundraising tool. Use it wisely and well.