Recently I tried to reach a semi-local nonprofit to donate
something to a silent auction. I went to their website, but there was no
specific contact information, just a web form that went probably went to a
generic address. I never got an email back, so I don't know if the form even
works. I found an email address for their executive director online that said
it went to their dot org mailbox, but it had apparently been closed, because my
email bounced back. On top of that, before I could even send the email form
from the website, I had to go through the whole captcha thing, twice. There was
a phone number, but it was an answering machine and no one ever called back.
There wasn't even a street address so I could just send the item with
information and my contact information. Even their donate button required a captcha
process.
The organization is 50 miles away, so driving to it wasn't
an option. This isn't a small organization. Their budget is well into the
millions. They've been around twenty years. They have a staff.
I finally just said the heck with it, and put my item back
in the closet. That's a shame because it probably would have generated some
good money for their cause.
I see this all the time. Why would any publicly supported
nonprofit do this? Don't make it
difficult for people to reach you. Have someone's organizational email on the
website. If you use a web form, at least allow it to send an acknowledgement of
receipt. Don't make your newsletters private-list only. I get the reasoning
behind captcha, but it makes you look as though you don't really want to
connect with anyone.
Update - today, three
days after the silent auction, and three weeks after my initial attempts to
connect with them, someone from the organization, who identified herself as the donor relations manager, did call me but of course by
then they had no need for my item, and the person's suggestion that I could
just send in a donation instead simply rubbed me the wrong way. When I
complained about the process, she said, "well, you know, if our email was public, people would just bombard us with junk
email". They might also bombard them with money or at least interest. What
if I wanted to volunteer? What if I was with a foundation that wanted to know
more about them? This is donor relations?
As a consultant I find this unprofessional. As a prospective
donor, being this impersonal makes me subconsciously wonder what they are
trying to hide, and makes me think they don't need my support. This charity is off my support list. Permanently.
Don't be this nonprofit. Make it easy, painless and
efficient for people to connect with you. The friends you make will be worth
the junk email.
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