I get a few emails each month asking if I offer coaching to
people either contemplating a start-up nonprofit or small business or who
are struggling with one they already
have.
The short answer is yes, with almost every client. It's the most important part of providing
high-quality development assistance to you.
That said, I don't have a goal to become the next internet
coaching sensation, giving sales oriented podcasts or packing meeting rooms
with throngs of adoring fans.
I just don't work well that way. I much prefer one-on-one client relationships
that provide a specific benefit to you, vs. signing up 100 people who may not
have any of the same problems that you do. Sometimes that benefit is simply
helping you apply for a grant, but often it involves much more.
Knowledge isn't
always power.
Most of the people that email
me because of this blog are looking for effective help. They've
attended a dozen or more webinars or podcasts, watched countless online videos,
and they still aren't getting anywhere.
It's been my experience that attending serial podcasts or
lectures gets to be a sort of addiction. It starts out as simple curiosity, but
morphs into a kind of co-dependent
relationship.
Some people think if they just listen long enough, someone
will have that magic bullet that instantly confers riches and success.
Some of these podcasts are really very good on a macro
level. Others seem to be just about developing a mailing list. You can spend a
lot of time, and sometimes a lot of money following these folks around the
internet.
That's not to say that I don't charge for what I do. A typical client will initially spend from
$300 to $1500, usually over a period of four weeks. That can cover everything
from conducting
an initial feasibility study to determine whether they should proceed, to
actually writing a proposal for them.
Every organization and person is different and
one-size-fits-all group coaching only gets them part of the way to their goal.
Starting any business is scary. Starting a nonprofit is twice as hard and ten
times as frustrating. You can't look forward to selling a product to help
recoup the costs. You are totally dependent on the goodwill of others for your
existence in the beginning.
Other than my free white paper "Climbing the Ladder to
Nonprofit Success" I don't offer a mass appeal "course".
Every client is an individual. Solutions that work for one
aren't necessarily the answer for another.
In most cases there are one or two specific troublesome
areas that hold you back. Those are the
areas I can help you recognize and overcome.
Don't know what grantors look for in a winning
proposal? I'll show you. Don't know what to expect when filling out
all that start-up paperwork? I'll tell
you. Don't understand why you need a board of directors, or need a better one? I can answer that. Need to know what to
include in a program budget? I can give
you a checklist or show you what to add to what you have already.
Does this work?
Here's what one client had to say:
"Wow. I had no idea what I was getting into
with this. The internet makes it all sounds so easy. Just find a good cause and tell people about
it and money will flow in on a river of compassion. I've spent two years thinking everyone was
against me when it was really all about understanding the process and having a
realistic roadmap. I needed to step back
and take the steps you recommended. I
just wanted you to know that I now have my determination letter, a far better
plan moving forward, and our
organization just received its first big donation."
This was a client that started out adamantly insisting that
having a formal 501(c)(3) letter wasn't necessary. There was nothing wrong with
his mission or vision but he didn't understand why all the "expensive bureaucratic
BS" was necessary. I could have written him a dozen grant proposals and he
would still be struggling.
Or this client that initially just wanted an appeal edited:
"Thank you so
much for your list of grantor possibilities and for helping us to understand
what grantors and donors want to see in a proposal. Thanks to your tips we are
now targeting our appeals to people that support not just our overall vision
but can help us develop into the organization we always wanted to be."
That's my take on coaching. If you hire me you may very well get it. It's
just part of serving your needs as effectively as possible.
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